Brand
Bonsai brands
Good article about the notable differences in B2C ecommerce vs. traditional retailing and the explosion of digital-only brands (called “Bonsai” brands). This, in concert with the Amazon “halo” brand sets up a new model for digital businesses.
…We think many of the new DTC businesses are Bonsai Brands. They look very like big successful businesses. But they are a lot smaller and don’t grow beyond a certain size.
https://www.linkedin.com/pulse/bonsai-brands-simon-andrews/
The factors that enabled big brands to get really big just don’t apply in the GAFA age.
Andrew Breen is a partner at The Buy Build Fund and the principal of Assert Digital Ventures where he acquires & invests in small, cash flow positive digital businesses with growth potential. He uses his years of digital product experience to expand the market. Currently focused on health & wellness, Andrew has grown ADV’s acquisitions significantly to date. In addition, Andrew advises leading companies from startups, investors to Fortune 1000 companies on digital products and transformation. Known for his deep knowledge of the Lean framework, Andrew has significantly restructured the digital products, processes and culture of a range of companies. He is an adjunct professor at both NYU's Stern School of Business and Courant (CS) Institute teaching on a range of tech product management and innovation topics. He is contributing author on two books on tech product and cultural topics.
