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Prime Power: How Amazon Squeezes the Businesses Behind Its…

  • December 20, 2019December 20, 2019
  • by Andy

This article sadly articulates the reality of how Amazon treats sellers. I could provide anecdotes point by point but the article and its stories speak for itself. The revelation that Bezos sees the marketplace as his cash cow for expensive side projects makes sense and shows how he has lost his vision.

The only one I’ll mention is that I don’t know of anyone selling on Amazon who only has them take 27 points of margin. Try more like 38. And consumers should know there is no way Amazon is the lowest price as sellers are forced to pass these costs on. They need to be regulated as there is no avoiding them nor control any seller has which is the definition of monopoly power.

But to make it all work, Amazon runs a machine that squeezes ever more money out of the hundreds of thousands of companies, from tiny start-ups to giant brands, that put the everything into Amazon’s Everything Store.

https://www.nytimes.com/2019/12/19/technology/amazon-sellers.html
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Andrew Breen is a partner at The Buy Build Fund and the principal of Assert Digital Ventures where he acquires & invests in small, cash flow positive digital businesses with growth potential. He uses his years of digital product experience to expand the market. Currently focused on health & wellness, Andrew has grown ADV’s acquisitions significantly to date. In addition, Andrew advises leading companies from startups, investors to Fortune 1000 companies on digital products and transformation. Known for his deep knowledge of the Lean framework, Andrew has significantly restructured the digital products, processes and culture of a range of companies. He is an adjunct professor at both NYU's Stern School of Business and Courant (CS) Institute teaching on a range of tech product management and innovation topics. He is contributing author on two books on tech product and cultural topics.
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