A new report shows how the Amazon machine now expands to digital advertising and is meaningfully threatening the big 2 (Google and Facebook). I have to say, in running multiple small businesses that utilize all three platforms, this is consistent with what I’m seeing. Amazon has greater RoAS and thus gets 95% of my ad spend. Although the returns are under pressure as the flood of people now forced to advertise on Amazon has driven up rates notably in the past two quarters.

A new report from Feedvisor of more than 1,000 U.S. brands shows an increased uptake of Amazon advertising amongst the cohort: 73% of respondents now advertise on Amazon, up from 57% last year. It also confirmed why Amazon is more widely considered a challenger to the incumbent digital advertising platforms, Google and Facebook, particularly for brands selling physical products. Here are three reasons why brands are flocking to Amazon’s advertising platform. 

https://www.forbes.com/sites/kirimasters/2020/02/12/amazon-advertising-drives-higher-returns-for-brands-than-facebook-or-google/#36225a8932e1