What’s Tech?
I have been thinking a lot about brand especially in the era of Amazon. On one hand, its never been more challenging (read: expensive) to establish a new retail brand. On the other hand, its never been easier and cheaper as long as you’re willing to give a few things up. Oh, and keep an eye on Amazon Advertising. Already takes 95% of my spend.
Also, for the PMs out there, here’s a guide to compensation.