Media
Your competition is different in the attention economy
Many people err in seeing their competition as like offerings. Those are not irrelevant, but, these days, you might be competing with a wide swath of things attempting to get your customer’s attention. Certainly true if you are in the gaming, social and media/entertainment arenas. Reed Hastings (Netflix founder) presciently said that his real competition was not other media offerings but anything grabbing for your idle time. Here’s a good origin article on the man who predicted this.
Andrew Breen is a partner at The Buy Build Fund and the principal of Assert Digital Ventures where he acquires & invests in small, cash flow positive digital businesses with growth potential. He uses his years of digital product experience to expand the market. Currently focused on health & wellness, Andrew has grown ADV’s acquisitions significantly to date. In addition, Andrew advises leading companies from startups, investors to Fortune 1000 companies on digital products and transformation. Known for his deep knowledge of the Lean framework, Andrew has significantly restructured the digital products, processes and culture of a range of companies. He is an adjunct professor at both NYU's Stern School of Business and Courant (CS) Institute teaching on a range of tech product management and innovation topics. He is contributing author on two books on tech product and cultural topics.
