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The rise and fall of rationality in language

  • January 28, 2022January 28, 2022
  • by Andy

Fascinating academic paper on the change in use of language over the past ~170 years. The short (if you don’t want to read) is that starting in the 1980s and accelerating in 2007, our use of rational language with facts notably declined and the use of emotional language increased. Not surprising. I can’t wait for the partisans to jump on this expressing their fact-avoid opinions:

After the year 1850, the use of sentiment-laden words in Google Books declined systematically, while the use of words associated with fact-based argumentation rose steadily. This pattern reversed in the 1980s, and this change accelerated around 2007, when across languages, the frequency of fact-related words dropped while emotion-laden language surged, a trend paralleled by a shift from collectivistic to individualistic language.

https://www.pnas.org/content/118/51/e2107848118
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Andrew Breen is a partner at The Buy Build Fund and the principal of Assert Digital Ventures where he acquires & invests in small, cash flow positive digital businesses with growth potential. He uses his years of digital product experience to expand the market. Currently focused on health & wellness, Andrew has grown ADV’s acquisitions significantly to date. In addition, Andrew advises leading companies from startups, investors to Fortune 1000 companies on digital products and transformation. Known for his deep knowledge of the Lean framework, Andrew has significantly restructured the digital products, processes and culture of a range of companies. He is an adjunct professor at both NYU's Stern School of Business and Courant (CS) Institute teaching on a range of tech product management and innovation topics. He is contributing author on two books on tech product and cultural topics.

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