“Product Waste”
Good article from Rich Mironov on “product waste” where he compares why building the wrong thing is more expensive and a better place to put attention to versus, say, “engineering waste” (e.g. inefficiency in the build process). I like his comparison to old line, 20th century management thinking that digital product development is like a production line: build what the go-to-market team identifies as quickly and cheaply as possible. We all know that doesn’t work here.