Uncategorized
We underinvest in products with high weight and perceived…
Excellent talk by my colleague, Sonia Marciano, on what product attributes we focus on. We tend to underinvest in things customers give high weight to and have high perceived variance. Translated to the product world, we’re not focusing on the attributes that solve the biggest and most acute needs. Watch for a more comprehensive explanation and examples.
Andrew Breen is a partner at The Buy Build Fund and the principal of Assert Digital Ventures where he acquires & invests in small, cash flow positive digital businesses with growth potential. He uses his years of digital product experience to expand the market. Currently focused on health & wellness, Andrew has grown ADV’s acquisitions significantly to date. In addition, Andrew advises leading companies from startups, investors to Fortune 1000 companies on digital products and transformation. Known for his deep knowledge of the Lean framework, Andrew has significantly restructured the digital products, processes and culture of a range of companies. He is an adjunct professor at both NYU's Stern School of Business and Courant (CS) Institute teaching on a range of tech product management and innovation topics. He is contributing author on two books on tech product and cultural topics.
