Product Management
Alpha 2020 Product Management Insights Report
Some interesting insights here. The best one being that PMs are now driving most ideas from customer feedback. “Brainstorming” is still far too high but might be conflated with solution ideas for problems/needs to pursue.
However, PMs do not have enough time to talk to customers or run experiments. This takes work and is not the natural orientation of traditional product development teams. Startups have too much to do and not enough resources so this suffers and big companies believe they know what their customers want because they’ve been successful to date. Both lead to bad outcomes for new products.
[Download the full report]
Andrew Breen is a partner at The Buy Build Fund and the principal of Assert Digital Ventures where he acquires & invests in small, cash flow positive digital businesses with growth potential. He uses his years of digital product experience to expand the market. Currently focused on health & wellness, Andrew has grown ADV’s acquisitions significantly to date. In addition, Andrew advises leading companies from startups, investors to Fortune 1000 companies on digital products and transformation. Known for his deep knowledge of the Lean framework, Andrew has significantly restructured the digital products, processes and culture of a range of companies. He is an adjunct professor at both NYU's Stern School of Business and Courant (CS) Institute teaching on a range of tech product management and innovation topics. He is contributing author on two books on tech product and cultural topics.
