Existing companies execute a business model, startups search for…

From the Lean LaunchPad manifesto:

“Existing companies execute a business model, startups search for one.”

https://steveblank.com/2012/03/29/nail-the-customer-development-manifesto/

True.

Only edit I’d make is that existing companies who also aren’t also searching for new customer needs will be sideswiped one the startup figures out their model.