Netflix is not a tech company

Discussion of how Netflix is not a tech company but a “TV” company. One thing the analysis missed is that Netflix is using hyper-niche proprietary content to lock people in.

Netflix realised that you could spend far more money on far more hours of scripted drama than anyone had ever spent before, and you could (hopefully) make your money back by selling it on subscription directly to consumers instead of going through aggregators, using a new technology, broadband internet, that both gave you that access and made it possible for people to browse that vast selection of shows.

https://www.ben-evans.com/benedictevans/2019/7/31/Netflix