Business models
Existing companies execute a business model, startups search for…
From the Lean LaunchPad manifesto:
“Existing companies execute a business model, startups search for one.”
https://steveblank.com/2012/03/29/nail-the-customer-development-manifesto/
True.
Only edit I’d make is that existing companies who also aren’t also searching for new customer needs will be sideswiped one the startup figures out their model.
Andrew Breen is a partner at The Buy Build Fund and the principal of Assert Digital Ventures where he acquires & invests in small, cash flow positive digital businesses with growth potential. He uses his years of digital product experience to expand the market. Currently focused on health & wellness, Andrew has grown ADV’s acquisitions significantly to date. In addition, Andrew advises leading companies from startups, investors to Fortune 1000 companies on digital products and transformation. Known for his deep knowledge of the Lean framework, Andrew has significantly restructured the digital products, processes and culture of a range of companies. He is an adjunct professor at both NYU's Stern School of Business and Courant (CS) Institute teaching on a range of tech product management and innovation topics. He is contributing author on two books on tech product and cultural topics.
