Amazon is selling its no-checkout tech to other stores,…
This seems an obvious data play. If you squint hard enough, there might be a coherent strategy here:
- Have physical retail for items not easily sold online (e.g. perishables w/ Whole Foods), for immediate service (e.g. prepared meals with Amazon Go) and to experiment (e.g. Amazon Go). This allows them the last mile of connecting off and online shopping to customers.
- Let others bear the burden of high fixed cost, low-margin real estate
How much we want that is another discussion.
If Just Walk Out takes off, it could upend the entire brick-and-mortar retail system even without shifting ever-greater amounts of shopping online. Yet in announcing the new program, Amazon has chosen not to discuss many fundamental issues, such as how it’ll affect jobs and what it will do with all the data it collects. The company declined to answer most questions for this story, instead referring to a brief question-and-answer section on its website.
https://www.fastcompany.com/90474953/amazon-is-selling-its-no-checkout-tech-to-other-stores-and-we-have-questions